What is Competitive Intelligence?
There is not one, but IE using the different definitions given to it, so rather than give you all these descriptions more or less official that you can easily find on the internet, I'll make what I mean IE and behind the various parts of this site. EI is the mastery of strategic enterprise information.
Today it is estimated that over 60% of the value of a company is immaterial, as the case it takes various forms, concepts such as image, communication, customer relationship but also sensitive strategic information, the expertise and the environment of the company, as many points it will manage, protect and defend. Nowadays, everything is information or through information, which has no e-mail, which company can say internet is not for me, the world goes faster, without borders, the competitor yesterday no longer has the same face and all companies are and will be more involved.
The IE approach will help you cope and manage this new environment for each hazard becomes an opportunity in a comprehensive approach that develops into 15 chapters, each corresponding to a theme. Everything is part of a multidisciplinary managerial control is explained and demonstrated. The whole set up and active in the business allows us to ask a fundamental economic intelligence process.
In two to three weeks with a qualified support, an SME can implement this method to financial and human cost for every structure.